Case study · Brand world
Influence Tattoo Studio
2023—2026 · SydneyScroll to explore ↓
Three years. Total creative freedom.
One uncompromising vision.
From the beginning, Gee had the ambition to create something with its own language. A modern tattoo studio deeply connected to the traditions of tattooing, but presented through a contemporary, cinematic and highly distinctive visual world.
He built the brand from the ground up: name, lettering, logo, visual identity, creative direction, colour palette, space, lighting, graffiti, merchandising, events, posters, film, photography and social media.
Every detail had a purpose.
Every image had a mood.
Every element had to feel like Influence.
Built by hand.
Made to last.
The monogram combines ornamental tattoo tradition with an authored, contemporary edge. Construction lines remain visible as evidence of process, not decoration.
The identity leaves the screen.
The front window signage was hand-painted in 24-karat gold and mother-of-pearl, while a custom-mixed mahogany tone was developed to complement the studio’s greenery, leather furniture and surrounding details.
Every colour, material and texture was chosen to belong to the same visual identity.
More than a tattoo studio.
It became a recognisable visual world where tattoo culture, design, film and street aesthetics came together to create something that felt genuinely different.
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